• Work backwards from the customer
• Think from the customer’s perspective

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• Respect the data, protect the customers
• Security is a mindset, and it starts from the beginning

• Great ideas can come from anywhere
• Best solution to the problem wins. Not limited by ‘not invented here’

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• Things change. Use two-way doors to your advantage. Fast iteration is better than indecision
• Always be on the lookout for fresh ideas

• Know the details. Informed decisions lead to better and faster results.
• Roll up your sleeves. Operate on all levels. Don’t be afraid to investigate

• The whole is greater than the sum of its parts –  knowledge/experience is better shared than siloed
• When someone asks for help, help them

• Deliver products to customers and celebrate our success as we create it
• We have an ongoing tradition to ride home after work together on our electric scooters! In fact, they are one of our company benefits :)